An Empirical Investigation of the Determinants of Vending Machine Sales Volume

Abstract

Sales volume is an important measure of a vending machine company's overall performance and profitability. Vending machine operators may monitor the effectiveness of their devices and discover areas for development by analyzing sales data. Understanding the variables influencing sales volume may assist vending machine operators in making educated choices regarding machine placement, product selection, price, and marketing initiatives. In order to acquire information and insights regarding the vending machine sector, we conducted a survey of 251 vending machine operators. We employed regression analysis to evaluate the influence of numerous factors on a certain result, more particularly, the impact of operator attributes on their sales volume. According to the conclusions of this research, vending machine operators may utilize a range of tactics to enhance sales. Operators can keep improving the performance of their business and achieve long-term success by optimizing machine location, offering a wide variety of high-quality products at reasonable prices, regularly maintaining and modernizing the vending machine, implementing marketing and advertising campaigns, and assessing and responding to competitors.