SONI, V. Adopting Generative AI in Digital Marketing Campaigns: An Empirical Study of Drivers and Barriers. Sage Science Review of Applied Machine Learning , [S. l.], v. 6, n. 8, p. 1–15, 2023. Disponível em: https://journals.sagescience.org/index.php/ssraml/article/view/108. Acesso em: 6 jul. 2024.